Once upon a time, there was a company. The company sold a product. And they thought it was the best product in all the land. The company wanted to sell that product. So they put together an annual media plan. The media plan did a very good job selling that…

Why did you pick your job? Many pick a profession because it’s something they got early experience in as young professionals. Hopefully most of us pick a company we can contribute to the success of; or a role that plays to our strengths. But let’s be honest. If you really…

Understanding and communicating the voice of the customer is a key skill in any marketing job description, but what does it really look like to practice this as a team? Imagine the first major Martian colony has been discovered. We decide we want to open up a business to sell…

Many leaders say they want to help their people grow, but actually acting on this is difficult if they haven’t taken the time upfront to understand where people are coming from, and what they want to grow into. “Where do you think it comes from?” said a voice in my…

Do you ever find the same problems coming up in peer 1:1s? They feel so important yet somehow become taboo in larger team meetings. Or you think the team is aligned on strategy but little shots of doubt keep springing up in tactical conversation. Control Influence Accept is one of my favorite leadership team techniques for getting a group to call out the elephants in the room and shrink them…

“What’s your favorite thing about working at Company X?” the starry-eyed candidate asks. The chambray-shirted manager leans back, a bright smile spreading wide. “The culture,” crooning confidently. This pattern plays out, month after month, as more and more headcount is added. But one day the manager finds their smile feeling…

How a (non-ballistic!) Probabilistic Impact Model helped my marketing team talk about cross channel incrementality without an MTA. We had a problem. Possibly, the worst kind of problem: a data integrity problem. It was as though every channel we played was a different board game. If we put a dollar…

When I was in high school, I ran on a very competitive cross country team. I originally was coxed into signing up for cross country by my mom, mainly because I hadn’t played sports most of my childhood, and running was really all that I knew how to do. Cross…

More and more recently, I’ve been turning a corner and something cracks open inside me. For a moment, I am a girl-woman at a different place in the past. The scent of that time rises in the air. My posture alters and I am green. I remember wearing my heavy…