“What’s your favorite thing about working at Company X?” the starry-eyed candidate asks. The chambray-shirted manager leans back, a bright smile spreading wide. “The culture,” crooning confidently. This pattern plays out, month after month, as more and more headcount is added. …

How a (non-ballistic!) Probabilistic Impact Model helped my marketing team talk about cross channel incrementality without an MTA. We had a problem. Possibly, the worst kind of problem: a data integrity problem. It was as though every channel we played was a different board game. If we put a dollar…

When I was in high school, I ran on a very competitive cross country team. I originally was coxed into signing up for cross country by my mom, mainly because I hadn’t played sports most of my childhood, and running was really all that I knew how to do. Cross…

More and more recently, I’ve been turning a corner and something cracks open inside me. For a moment, I am a girl-woman at a different place in the past. The scent of that time rises in the air. My posture alters and I am green. I remember wearing my heavy…

Dear Ambitious Women, I know you think you have a decision to make. We were raised telling us “girls can do it all!” And society likes to pretend it’s not a thing, but it’s there. A thing. You’ve known it all along. It’s hanging above the chic light fixture at…

Let’s go deep in the woods. To a place 15 years into her career. It’s been a journey that’s been beyond her wildest dreams. It’s also been more nuanced than she probably ever imagined. No real villains, and no heroes for that matter. …

I’m a neurotic planner. Visualizing the future is part of what makes me excited to be alive. So understanding potential outcomes has always been important to me. I was talking to my husband recently about how after five years in the start-up world, I can see the potential path of…

I told my husband this week, “As I get ready for this next chapter of life here in DC, I’ve thought a lot what kind of businesses I’m drawn to”. I gravitate towards businesses that have long term growth strategies, and tend to get squeamish when I sense executives trying…

Stick your feet into their shoes. — The thing about marketing is that it can be very theoretical. You might map out a beautiful and detailed customer journey, which occurs in the real world, in that exact order, about 2% of the time. You might create a point of sale piece about safety around children, only to…