Micaela Shaw·Dec 7, 2022Mercury’s sandals and organic channelsLegend has it that the god Mercury had winged sandals that allowed him to fly. As capital markets tighten up, businesses are going shoe…
Micaela Shaw·Dec 5, 2022The company the product and the marketing fadOnce upon a time, there was a company.
Micaela Shaw·Dec 1, 2022So you want to talk to customersUnderstanding and communicating the voice of the customer is a key skill in any marketing job description, but what does it really look…A response icon2A response icon2
Micaela Shaw·Nov 29, 2022Coaching to a destinationMany leaders say they want to help their people grow, but actually acting on this is difficult if they haven’t taken the time upfront to…
Micaela Shaw·Nov 3, 2020Shrinking Elephants: CIA ExerciseDo you ever find the same problems coming up in peer 1:1s? They feel so important yet somehow become taboo in larger team meetings.
Micaela Shaw·Oct 20, 2020When to hit the pause button on culture“What’s your favorite thing about working at Company X?” the starry-eyed candidate asks.
Micaela Shaw·May 7, 2020An Honest Layer CakeHow a (non-ballistic!) Probabilistic Impact Model helped my marketing team talk about cross channel incrementality without an MTA.
Micaela Shaw·Jul 17, 2019A Tale of Two CoachesWhen I was in high school, I ran on a very competitive cross country team. I originally was coxed into signing up for cross country by my…
Micaela Shaw·Jul 16, 2019GreenMore and more recently, I’ve been turning a corner and something cracks open inside me. For a moment, I am a girl-woman at a different…
