Micaela ShawMercury’s sandals and organic channelsLegend has it that the god Mercury had winged sandals that allowed him to fly. As capital markets tighten up, businesses are going shoe…Dec 7, 2022Dec 7, 2022
Micaela ShawThe company the product and the marketing fadOnce upon a time, there was a company.Dec 5, 2022Dec 5, 2022
Micaela ShawSo you want to talk to customersUnderstanding and communicating the voice of the customer is a key skill in any marketing job description, but what does it really look…Dec 1, 20222Dec 1, 20222
Micaela ShawCoaching to a destinationMany leaders say they want to help their people grow, but actually acting on this is difficult if they haven’t taken the time upfront to…Nov 29, 2022Nov 29, 2022
Micaela ShawShrinking Elephants: CIA ExerciseDo you ever find the same problems coming up in peer 1:1s? They feel so important yet somehow become taboo in larger team meetings.Nov 3, 2020Nov 3, 2020
Micaela ShawWhen to hit the pause button on culture“What’s your favorite thing about working at Company X?” the starry-eyed candidate asks.Oct 20, 2020Oct 20, 2020
Micaela ShawAn Honest Layer CakeHow a (non-ballistic!) Probabilistic Impact Model helped my marketing team talk about cross channel incrementality without an MTA.May 7, 2020May 7, 2020
Micaela ShawA Tale of Two CoachesWhen I was in high school, I ran on a very competitive cross country team. I originally was coxed into signing up for cross country by my…Jul 17, 2019Jul 17, 2019
Micaela ShawGreenMore and more recently, I’ve been turning a corner and something cracks open inside me. For a moment, I am a girl-woman at a different…Jul 16, 2019Jul 16, 2019
