Mercury’s sandals and organic channelsLegend has it that the god Mercury had winged sandals that allowed him to fly. As capital markets tighten up, businesses are going shoe…Dec 7, 2022Dec 7, 2022
The company the product and the marketing fadOnce upon a time, there was a company.Dec 5, 2022Dec 5, 2022
So you want to talk to customersUnderstanding and communicating the voice of the customer is a key skill in any marketing job description, but what does it really look…Dec 1, 20222Dec 1, 20222
Coaching to a destinationMany leaders say they want to help their people grow, but actually acting on this is difficult if they haven’t taken the time upfront to…Nov 29, 2022Nov 29, 2022
Shrinking Elephants: CIA ExerciseDo you ever find the same problems coming up in peer 1:1s? They feel so important yet somehow become taboo in larger team meetings.Nov 3, 2020Nov 3, 2020
When to hit the pause button on culture“What’s your favorite thing about working at Company X?” the starry-eyed candidate asks.Oct 20, 2020Oct 20, 2020
An Honest Layer CakeHow a (non-ballistic!) Probabilistic Impact Model helped my marketing team talk about cross channel incrementality without an MTA.May 7, 2020May 7, 2020
A Tale of Two CoachesWhen I was in high school, I ran on a very competitive cross country team. I originally was coxed into signing up for cross country by my…Jul 17, 2019Jul 17, 2019
GreenMore and more recently, I’ve been turning a corner and something cracks open inside me. For a moment, I am a girl-woman at a different…Jul 16, 2019Jul 16, 2019
The CallLet’s go deep in the woods. To a place 15 years into her career. It’s been a journey that’s been beyond her wildest dreams. It’s also been…Feb 12, 2019Feb 12, 2019
Looking Forward.I’m a neurotic planner. Visualizing the future is part of what makes me excited to be alive. So understanding potential outcomes has…Nov 30, 2018Nov 30, 2018
The point of workI told my husband this week, “As I get ready for this next chapter of life here in DC, I’ve thought a lot what kind of businesses I’m…Nov 30, 2018Nov 30, 2018
Some Thoughts on Thought LeadershipYou finally sold in thought leadership. Yay! After (maybe years) of trying to get your higher ups to think about something besides an…Oct 24, 2018Oct 24, 2018
Some BeginningDo you remember that girl? The one with the bangs and pink tin lunchbox? We’d catch her out in the field, singing to herself. Always apart…Oct 11, 2018Oct 11, 2018
HalfI’m running my first half marathon this weekend, and it’s interesting timing. This year so far has tested my commitment, stick-with-it-ness…Apr 26, 2018Apr 26, 2018
WFH Between Coasts | A ScheduleThree things I know about my schedule right now:Apr 25, 2018Apr 25, 2018
